Mr. Xu is also Vice President of the Guangdong Hardware Association and Vice President of the Guangdong Environmental Education Promotion Association.As a second-generation Taiwanese entrepreneur deeply rooted in mainland China’s manufacturing sector, Mr. Xu brings a global perspective to the transformation and upgrading of traditional industries. Under his leadership, the company has established itself as one of the world’s leading manufacturers of garden hand tools, with products exported to over 150 countries and regions, serving more than 20 leading international retail and brand clients.

He is a strong advocate of a “Green & Intelligent Manufacturing” strategy, actively driving innovation in energy conservation, carbon reduction, and the circular economy. Through collaborative R&D with partners such as Shougang Group and Tongji University, he has contributed to the development of recycled and sustainable materials, helping to bridge critical gaps in China’s environmentally friendly manufacturing processes. The company has played a leading role in the formulation of multiple industry standards and has been granted a total of 542 patents. Its proprietary brands—including “Greenda”, “Garden Box”, and “Yi Shan Yi Hui”—enjoy strong recognition both in China and overseas. He committed to environmental education and public welfare, Mr. Xu has supported the development of South China’s first Carbon-neutral Themed Park and initiated the public welfare project “Green & Beautiful Greater Bay Area · Educating the Future Together”. Through donations totaling several million RMB, he has helped create opportunities for young people to engage with nature and sustainability. His efforts have been recognized with the 7th Zhongshan Media Award for Most Socially Responsible Enterprise.